Google Friendly SearchesIt is intersting that most reference to "Search Engine Optimization" is the exact same information as "Google Friendly Searches". Google has become a synonym for searching.
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Google or search engine optimization deals with one fact. The more static content that a site has, the better the results. There are other factors to getting a site to have a higher "search" ranking, such as having other websites link to you, but these are factors outside actual website. What is being talked about here is that which can be done to one's website, not how to promote links from others websites.
With that being said, a site should have as much static content as possible.
If you have a site that is dynamic that is database driven, such as a forum or online store, you have a lot of content. This is not static content however. Much of this dynamic content is skipped by a web crawler when it crawls a site. The reason is that a web crawler indexes much few pages if they come of the form
http://www.thinkbling.com/
?variable=value. More pages of the form http://www.thinkbling.com/ is better (in search engine optimization).
What is desired is a way to emulate static content, but provide dynamic content.
The most popular solution is done with an Apache web server. This solution uses an .htaccess file. With this file you can translate (fake) requests for http://www.thinkbling.com/(encoded filename) to http://www.thinkbling.com(decoded filename)?(decoded variable)=(decoded value).
Now that your interest is peaked, compare http://www.thinkbling.com versus http://static.thinkbling.com and you will see the differences in links.
More infomation to follow.